Featured Projects

Since 2016 I’ve lead promotional launches at Apple for the new artist series Up Next (Burna Boy, Bad Bunny, H.E.R.), and global music events such as Carnaval Brazil, Wizkid live, Latin Heritage Month and many more. I strategize and manage daily global content for Apple Music, App Store, Books and Apple TV services. I recently developed, directed and launched localized editorial music content programming in 16 Caribbean nations, which expanded song, album and playlist offerings in those markets. I work cross-functionally with Editorial, Localization, Design, Planning and Engineering teams to deliver the kind of “surprise and delight” that Apple is famous for.

Prior to Apple I’ve been an Editorial Content Producer and curator for Google Play Music (now You Tube Music), Managing Editor at Third Bridge Creative, Wiretap and XLR8R Magazines and UI strategist for SlickPic.

Apple Music Caribbean Programming

Technical and content consultant, producer, publisher.

Apple Music Brazil Carnival 2023 Promo

Content publisher, technical consultant.

As Managing Editor and Contributor at XLR8R Magazine from 1997-2010 I helped shape the overall editorial direction, interviewed artists, managed a staff of dozens of freelance contributors, set budgets and made sure dubstep became a “thing.” See selected published work below.